History of Brand & Logo
Once Steve Jobs was eating an apple and suddenly observed it carefully, today that eaten apple might cost you some million dollars, what might be of some cents.
US leading automobile manufacturer , after the owner William, who had been forced out of GM in 1910. He planned to bring a new logo and took his idea from bowtie, used by waiters in hotel. Sounds cheap but its fact, in fact the logo is just sheered version of bowtie.
Its logo was introduced in 1962. It was created by Jim Schindler to resemble new arch shaped signs on the sides of the restaurants. He merged the two golden arches together to form the famous ‘M’ now recognized throughout the world. Schindler’s work was a development of the stylish ‘V’ logo sketched by Fred Turner, which was conceived as a more stylish corporate symbol than the Speedee chef character that had previously been used. The McDonald’s name was added to the logo in 1968.
Sports giant, well this would be the most funny of all of them, guess who might have designed this logo , it was Caroline Davidson who did it in 1971, a student at Portland State University and designed the logo for just $35.00, Poor guy!!!
This brand is known to every one, do you know that Levi’s manufactured it jeans for Coal mine workers, sounds strange but that’s true. Imagine a coal worker might have the same brand logo as on your jeans. Well there are many brands and each have their own tale, but next time when you buy these brands you have something to share with your friends about their logo and its history.
It is believed that the use of the four rings logo is most likely to generate back to the date of Claus Detlof of Oertzen, who described the idea as being something related to Olympia and the Olympiad which fuses the coming together of groups. This is in line with the coming together of the four Audi companies - AUDI, DKW, Horch and Wanderer.
The Panasonic brand name was created in 1955 and was first used as a brand for audio speakers. It is a combination of the words, "Pan", and "Sonic", sound and has a meaning of bringing sound our Company creates to the world. Since 2008, it is used as the corporate brand representing the Company, products and services.
In 1894, William Hesketh Lever launched Lifebuoy in the UK as the Royal Disinfectant Soap.Lever grew up in industrialised Bolton, Lancashire, which was a typical English city of the Industrial Revolution era, with thousands of people living in slums where disease ran rampant. Epidemics of typhoid, dysentery and yellow fever were common and infant mortality was exceptionally high. 'Cleanliness is next to godliness' was a common theme of reformist groups, which demanded hygiene education and improved living conditions for the poor and working classes. They also demanded a preventative approach to reduce disease and illness that were primarily caused by unsanitary conditions.Lever was actively seeking the perfect formula for a soap product that could combat germs and still be affordable to everyone. In what could be termed as a major scientific breakthrough of the era, he found just that in carbolic acid.
Adidas - a name that stands for competence in all sectors of sport all over the world. Adidas was founded by Adolf (Adi) Dassler, who started producing shoes in the 1920s with the help of his brother Rudolf Dassler who later formed rival shoe company PUMA AG. Adi Dassler's aim was to provide every athlete with the best possible equipment. For this he followed three guiding principles: design the best shoe for the requirements of the sport, protect the athlete from injury, and make the product durable. Today, the Adidas brand product range extends from shoes, apparel and accessories for basketball, soccer, fitness and training to adventure, trail and golf. The company's clothing and shoe logo designs typically feature three parallel stripes, and this same motif is incorporated into Adidas's current official logo. For years the only symbol associated with Adidas was the trefoil (flower) logo design. The 3 leaves symbolize the Olympic spirit, linked to the three continental plates as well as the heritage and history of the brand. The "Trefoil" was adopted as the corporate logo design in 1972. In 1996, it was decided that the Trefoil corporate identity would only be used on heritage products. Examples of products featuring the Trefoil logo design include the Stan Smith, Rod Laver, A-15 Warm-Up, and Classic T-Shirt. In January 1996, the Three-Stripe brand mark became the worldwide Adidas corporate logo. This logo represents performance and the future of the Adidas branding identity. It has become synonymous with Adidas and its dedication to producing high-quality athletic products to help athletes perform better.
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